Learn About Diamonds: A Helpful Guide to Buy a Quality & Beautiful Diamond

Educating yourself properly and learning about diamonds allows you to make the best choice when buying diamond jewelry!

Here is a helpful guide on how to buy quality and beautiful diamond jewelry:

  • Know your four Cs – The four Vs are cut, color, clarity, and carat weight and all diamonds are graded according to these 4 characteristics. Each of these characteristics contributes in a different way to a diamond’s brilliance and beauty and even though cut is considered as the most important factor, there are some diamond shapes that require for you to focus on clarity and color.
  • Get the setting right – You should know that a setting is much more than just something that holds the diamond. Each setting has a style and personality of its own, for example, classic, modern, intricate, and etc. The setting is the frame that actually defines the look of your diamond jewelry.
  • Be your own designer – The website allows you to match the perfect diamond with absolutely any style of setting in the metal of your own personal choice. This gives you a freedom and creativity to design your piece of jewelry, however you like. If you are looking for something that is more special and unique, you can consult with a professional jeweler who can help you craft any piece of jewelry to your design.
  • Buy ethically sourced diamonds only – Blood or conflict diamonds are rough stones which are traded by rebel movements to support and finance wars. You need to find a store (Brilliant Earth is one of the best and top recommended stores in San Francisco area) that buyers diamonds that are ethically bought and sold under the auspices of Kimberley Process. Brilliant Earth fights for increasing awareness by carefully selecting sellers that can track the origin of the diamonds. What’s impressive is that they offer diamonds that have been chosen for their environmentally and ethical responsible origins.
  • Don’t pay more than you have to – You need to get the best diamond you can, according to your budget. Unlike most diamond retailers, Brilliant Earth can guarantee you diamonds of an utmost quality and fair prices.

Visit the official Brilliant Earth store and learn more about who they are, what is their mission, their ethical practices, what sets this store apart, and the amazing collection of diamond jewelry they offer.